What we did
Leads came in from ads, social media and calls, but got lost between channels. Managers worked in an old system that showed neither where an enquiry came from nor what happened to it.
- Moved to a new CRM without stopping the flow of leads
- Connected telephony and call recording
- Automatic capture of leads from the website, social media and calls
- Automations that took manual routine off the managers
- Rebuilt the service pages — the site’s conversion rate went up by 10%
