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I run paid social: I segment audiences, test creatives, watch the cost per lead and scale what pays off. Reach and likes are a side effect, not the result.
30 seconds · no obligation · I do every review myself
“When a creative stops working, you can see it in the numbers within a couple of days. Replacing it on time is part of the job, not an extra service.”
Why people come to me
Leads come in, but half of them are “just looking”. Usually it comes down to which audience the creative was shown to and what it promised.
It worked for the first week, then the cost per lead started creeping up. You need a steady flow of new variations, not one lucky design.
The money went, the likes came, no leads. Boosting a post and running an ad campaign are different tools.
The ad account shows one set of numbers, the CRM another, and nobody can match them up. Most often neither the pixel nor the events are set up.
What’s included
Same approach whether you’ve never run ads or inherited the account from a previous contractor.
I look at what they’re running in the Ad Library: which promises, formats and offers the market has already tested at their expense.
Interests, location, behaviour, lookalikes from people who already bought. Separate setups for cold and warm audiences.
I prepare designs and scripts. If a shoot is needed, I write a brief on what and how to film, down to the storyboard.
Events from the site go into the ad account, so the algorithm optimises for leads and purchases, not clicks.
Split by objective and segment, so the budget can be moved deliberately instead of switching everything off at once.
Several audiences and creatives in parallel, switching off the weak ones, scaling whatever brings leads at the right price.
Bringing back people who viewed a product, started filling in a form or messaged you and disappeared.
Paid social moves faster than search: bids and creatives need attention every day, not once a week.
How much was spent, how many enquiries came in, what each one cost and which setup brought them.
Business Manager, pixel and audiences are registered to you. They’re your asset, not mine.
How it works
After that it’s ongoing creative work: in paid social, what wins isn’t a one-off setup but a steady flow of new variations.
To be honest about timing: leads usually start in the first few days, but there’s nothing to base conclusions about cost per enquiry on before a month. And the first setup is almost never the best one: the winning one is found by testing, not guessing.
Case studies
Projects from different niches and countries. Some I ran as part of the BulStream agency — those are marked.
Two different audiences — dealers and private buyers — needed different promises and different creatives.
The company was opening an office in Sofia: no awareness, no audience, no flow of enquiries.
There were sales, but they were unstable: the budget was spent unevenly, there was no analytics, and the landing page was losing visitors.
Pricing
You pay for my work. You pay the ad budget directly to Meta — it never goes through me.
from €500 / mo
Paid monthly · you can stop after any month
€150
1–2 days · the fee is credited towards your first month
No six-month contract. If it doesn’t work for you after the first month, we part ways.
Replacing burnt-out designs is part of management, not an extra charge for every new banner.
Not reach and likes, but how many enquiries came in and at what price.
The account, pixel and audiences remain yours whatever happens.
FAQ
The free review is a twenty-minute conversation: I look at your ad account and site, tell you what I see at first glance and where I’d start. A detailed audit is a day of work: reviewing audiences and setups, checking the pixel and events, analysing competitors in the Ad Library and a written plan. It costs €150 and is deducted from the first month if we start working together.
I make the designs and copy — it’s part of management. If a shoot is needed, I write a brief: what to film, which shots, what to say. You can shoot on a phone; in most niches that works better than studio images. A videographer, if you decide to hire one, is paid separately.
No. €500 a month is payment for my work. You pay the budget directly to Meta from your own card and see every charge in your own account.
About €1,000 a month. Paid social works through testing: you need to try several audiences and creatives at once. On a smaller budget the algorithm never gets out of the learning phase, and you pay for statistics that still won’t be enough to draw conclusions.
It happens, especially in sensitive niches. I follow the platform’s rules to reduce the risk and help you get through the review if a ban does happen. I won’t promise it will never happen — that’s not in my control.
Usually from the first days after launch. But the first setup is almost never the best one: the winning one is found through two or three weeks of testing. So the first month is partly about buying data, and I say this before we start.
No, and I’d be wary of anyone who does. Results depend on your niche, offer, prices and how you handle enquiries. What I guarantee: transparent spend, events that work, daily work on the campaigns and the option to stop after any month.
It is: leads can be collected through a lead form inside Facebook or in direct messages. But those leads are almost always cheaper and colder — the person hasn’t seen your prices or any details. If the niche allows it, it’s usually more profitable to build a €200 landing page and send traffic there. We’ll work out both options during the review.
Free review
A short twenty-minute review: I’ll open your ad account and site, tell you what stands out and where I’d begin. Free and with no obligation. If it isn’t a job for me, I’ll tell you that too.
