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I build and manage Search, remarketing and Shopping campaigns. I set up analytics so you can see the cost per enquiry, not just how much budget was spent.
30 seconds · no obligation · I do every review myself
“In the review I’ll show you how much of your budget goes on searches where nobody buys. It’s usually the first thing I spot.”
Why people come to me
The budget gets spent, clicks come in, and the phone stays silent. Most often the money goes on searches that never lead to a purchase.
Nobody tracks the cost per enquiry, because conversions in the account are either not set up or count the wrong thing.
Five campaigns, thirty ad groups, and no answer to which of them actually brings customers.
The report shows impressions, CTR and positions. Not a word about leads and what they cost — which is exactly what you’re paying for.
What’s included
Same approach whether the account is built from scratch or inherited from a previous contractor.
If campaigns already exist, I review the structure, search terms and conversions before changing anything.
I collect the searches people actually buy from and cut off the ones that just eat budget.
Split by service, location and type of demand — so you can manage bids instead of staring at one big pot.
Headlines that match searches, callouts, sitelinks, prices. These affect cost per click as much as the bid does.
Goals for form submissions, messenger clicks and calls. Without them, campaigns optimise blindly.
I’ll tell you what on it gets in the way of an enquiry. If needed, I’ll rebuild it — I make websites too.
Bringing back people who visited the site but didn’t enquire. The cheapest traffic there is, and usually nobody uses it.
Cleaning up search terms, adjusting bids, moving budget between what works and what doesn’t.
How much was spent, how many leads came in, what each one cost. No spreadsheets with twenty tabs.
The account and analytics are registered to you. If we part ways, everything keeps working.
How it works
After that it’s monthly work: optimisation, testing new setups, scaling what pays off.
To be honest about timing: the first leads usually come in the very first week, but there’s nothing to base conclusions about cost per lead on before a month — there’s too little data. Anyone promising results in three days is selling a feeling, not work.
Case studies
Projects from different niches and countries. Some I ran as part of the BulStream agency — those are marked. Some clients are not named because of NDAs.
The company was relaunching with a new positioning and two very different audiences — dealers and end buyers. The traffic couldn’t go into one stream.
Campaigns were already running but wouldn’t scale, and leads were getting lost between the website, social media and calls.
Marketing was only taking shape: campaigns were being launched, but with no system and no shared tracking of results.
Pricing
You pay for my work. You pay the ad budget directly to Google — it never goes through me and isn’t built into my fee.
from €500 / mo
Paid monthly · you can stop after any month
€150
1–2 days · the fee is credited towards your first month
No six-month contract. If it doesn’t work for you after the first month, we part ways.
You see the spend in your own account. I don’t resell ads to you with a markup.
Not clicks and reach, but how many enquiries came in and at what price.
The account, conversions and analytics remain yours whatever happens.
FAQ
The free review is a twenty-minute conversation: I open your campaigns and site, tell you what I see at first glance and where I’d start. That’s enough to tell whether we have something to talk about. A detailed audit is a day of work: exporting search terms, reviewing structure and bids, checking analytics and a written plan. It costs €150 and is deducted from the first month if we start working together.
No. €500 a month is payment for my work. You pay the budget directly to Google from your own card or account, and see every euro spent in your own dashboard. That leaves fewer reasons for mistrust on either side.
About €1,000 a month. Below that, the algorithms have nothing to learn from and you have nothing to base decisions on: twenty clicks a week won’t tell you anything about cost per lead or traffic quality. If your budget is smaller, it’s more honest to start with the website and SEO and add ads later.
Usually in the first week after launch. But there’s nothing to judge cost per enquiry on before a month: you need to build up statistics and clean out junk searches. So the first month is partly about buying data, and I say this before we start, not after.
First I’ll take a look. Sometimes it’s enough to clean up search terms and set up conversions; sometimes the structure is such that it’s cheaper to start over. I decide after the audit and explain why. I don’t delete old campaigns — I pause them so we can go back if needed.
No, and I’d be wary of anyone who does. Results depend on your niche, competition, your prices and how you handle enquiries. What I can guarantee: transparent spend, analytics that work, weekly work on the account and the option to stop after any month.
I work with what you have and tell you right away what on the page gets in the way of an enquiry. If the site really can’t hold traffic, I’ll suggest a landing page for the ads: €200–350 and a week, and it usually pays for itself faster than a month of ads sent to a weak page. I won’t push it — it’s your call.
You do. The account is registered in your name and I work with access to it. All campaign history, audiences and conversion data stay with you, even if we stop working together.
Free review
A short twenty-minute review: I’ll open your campaigns and site, tell you what stands out and where I’d begin. Free and with no obligation. If it isn’t a job for me, I’ll tell you that too.
